Title:
Pharmaceutical Digital Marketing in Mongolia

Authors:
Ulambayar Lkhamsuren, Rentsenmyadag Enkhbaatar, Erdenechimeg Luvsan, Tserendulam Luvsandorj, Selenge Erdenechimeg, Mongolia

Abstract:

The study included pharmacists from the Monos chain, Mongolia of pharmacies. A total of 152 pharmacists from 84 pharmacies (75 are in Ulaanbaatar and 9 are from rural areas) participated in the survey, and then its results were calculated. Under the age group of the respondents, 68.4% are between the ages of 20-35, which shows that there is an opportunity to use technology and introduce digital marketing. Comparing the interests of the participants to attend online learning and classroom training, 74.7% are interested in online learning, and 25.3% are interested in classroom education. Appraising the completion of distance learning was undertaken for pharmacists, 81 votes were given for the great and the greatest outcomes of online learning, and 91 votes were given for the great and the greatest consequences of classroom education. The highest percentage (33%) of the types of sales promotions offered by the company was for the 'moil' scoring system, and the highest percentage (41.3%) is for the 'moilbot' platform, respectively.
In order to increase the learning activity of pharmacists, we have developed an online learning section on the Moilbot platform using the latest technical and technological advances and training solutions. This will allow not only the pharmacists’ attendance but also increase user engagement, return on investment, build potentiality to develop using technology to improve data quality, timing, and the learning process.

DOI: http://dx.doi.org/10.51505/ijmshr.2021.5311