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Abstract:
Objectives: The purpose of this study is to investigate how medical healthcare develops a strategic specific assets strategy to establish its competitive advantage when faced with an environment of a dynamic market; thereby proposing a dynamic strategic specific assets. Methods: This research selects a case study, focusing on the pioneer in global animal medical healthcare, Merial Inc., ranked second biggest in the world to carry out its inspection. This research picked the embedded analysis design to carry on. Results: This theoretical concept is of value, because it proposes a lot of theories, the foundation of mutual support, positively establishing the medical healthcare's competitive advantage in the market, as well as insight on the development of dynamic strategic specific assets. Discussion: We expect that from the adoption of commonness in RBV and EBV, or in ready conformity, the viewpoint of mutual support, to construct a multiple-strategy viewpoint framework. Using the concept of Strategic Specific Assets, allows the medical healthcare within a dynamic environment, can use all the other present special resources and capabilities, to be stored for future use, and establish the medical healthcare's competitive advantage. Keywords: social support, social networks, chronic illness, older adults, aged, elderly, self-management, and self-care
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